Dear Valued 5x5 Member,

March’s release brings several important advancements across international coverage, identity validation, and digital linkage. Most notably, International Business Person data is now generally available and moving to a monthly delivery cadence, expanding the co-op’s global B2B capabilities.

This release also includes expanded B2B email validation coverage and the upcoming beta release of International Digital Data, designed to support identity resolution in markets where traditional cookies remain low density.

What's New: March Release Highlights

International Business Person Now in General Availability

We are excited to announce that International Business Person is now generally available and will be delivered on a monthly cadence going forward. The dataset now provides expanded global business contact coverage designed for consistent activation.

Key characteristics include:

• Global business professional records tied to UP_ID identifiers

• Time-stamped updates supporting longitudinal analysis

• Job title and company validation across international markets

• Expanded B2B contact coverage for multi-market workflows

Monthly delivery ensures members receive fresh international updates aligned with existing domestic datasets.

If you are interested in accessing International Business Person data, please reach out to your 5x5 membership coordinator.

Expanded B2B Email Validation Coverage

This release also includes a significant increase of 10% month-over-month B2B email validation coverage across the business contact dataset, strengthening one of the co-op’s most important identity anchors.

Higher validation coverage helps ensure:

• Greater confidence in business email deliverability

• Stronger linkage between person, company, and digital identifiers

• Improved reliability for enrichment, segmentation, and activation workflows

Our team continues to ingest and integrate new validation sources, with ongoing improvements expected in future releases.

NEW PRODUCT: International Digital Data (Beta)

We will also introduce the beta release of International Digital Data, expanding the co-op’s digital identity capabilities across global markets where cookie coverage remains limited.

The first release, targeted for March 18, will introduce MAID–HEM and MAID–IP linkages, with IP–HEM and IP–Company associations following approximately 30 days later.

These datasets support stronger identity resolution across mobile and network environments where cookie density is low.

If you are interested in participating in the International Digital Data beta, please reach out to your 5x5 membership coordinator.

Looking at the Bigger Picture

Across the past several months, clear, consistent patterns emerge in the evolution of the co-op:

Global Expansion

International datasets continue to expand in both coverage and accessibility, enabling more consistent multi-market workflows for members.

Stronger Identity Signals

Ongoing investments in validation, particularly email, continue to improve the reliability of person-level linkages.

Digital Identity Adaptation

As cookie availability declines globally, the co-op is expanding alternative identifiers that support durable identity resolution across devices and networks.

For full release details and access to the latest data, please visit our knowledge base at: docs.5x5coop.com.

We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

Sincerely,
The 5x5 Data Cooperative Team